Founded by former touring professional Eric West, Paradise Golf Co. specializes in manufacturing the highest quality putters, irons, and wedges using a variety of innovative technologies, that when integrated result in a superior golfing experience. Eric played Division 1 golf for the University of California, Berkeley and was a member of the NCAA championship team in 2004. For the decade that followed, Eric played professionally on the PGA Tour, Korn Ferry Tour, Canadian Tour, South American Tour, and Challenge Tour. Then, Eric went back to school and received degrees from Harvard and Columbia University. Today, Dr. Eric West is an organizational psychologist based between Palm Beach and Bermuda. After a lifelong journey of pursuing his own competitive aspirations, Eric shifted his focus to helping others chase their dreams and launched Paradise Golf Co. in 2021.