Founded by former touring professional Eric West, Paradise Golf Co. specializes in innovative putters using disparate technologies, that when integrated result in a superior putting experience. Eric played golf for the University of California Berkeley and was a member of the NCAA championship team in 2004. For the decade that followed, Eric played professionally on the Canadian Tour, South American Tour, and Challenge Tour. Then, Eric went back to school and received degrees from Harvard and Columbia. Today, Dr. Eric West is an organizational psychologist based between Palm Beach and Bermuda. After a lifelong journey of pursuing putting perfection, Eric launched Paradise Golf Co. in 2021.